Good Business Ideas - Free Reports

Always include a free bonus to go along with whatever product or service you're selling. If you don't, you won't be able to use the MAGIC word.

It is a proven fact that if you add Free Bonus offers to your advertising, you can increase your sales by 300% or more!

This means if your ad would have brought in $1,000, then it could bring in $3,000 or more with the right free offer to go along with it! Is that worth the few extra bucks or little extra time it costs to include these free bonuses?

How many times have you seen someone have 5 Free Bonuses attached to their item that are worth MORE than the actual product you're purchasing?

It is used constantly, because it works! People will often buy a product JUST because they want the free bonuses which come along with it.

What makes a good Free Bonus? There are a couple of things to remember with Free Bonuses:

1. It should go along with and complement the main product you're selling!

In other words, don't give a bonus ebook about Internet marketing along with your Arizona boating report. It doesn't make sense and it doesn't fit the market.

If you're teaching people how to make money from online auctions, then the Internet marketing ebook bonus would fit the situation. It would be a subject those customers are directly interested in.

2. It should be low cost and easy to reproduce!

Ebooks make a perfect bonus item...since they have zero cost in reproducing. They are instantly downloadable by your customers...and they can have a great value.

Audio tapes, videos, special reports, and other information products can also make great bonus items. An audio tape, for example, can be reproduced for under $1 each, but has a value of $25 - $200!

A Free Report is similar. It is very cheap to reproduce and can have an extremely high value because of the information contained in it.

Some companies prefer to offer advertising specialties as free bonuses. These are pens, hats, coffee mugs, shirts, etc. with the companies name and logos on it.

I personally prefer free reports and audio's, because they have a higher perceived value. Advertising specialties do have one advantage though. They actually give you an element of viral marketing, since you can print your company logo and web site address on them...and your customers end up advertising for you.

3. It should have a HIGH perceived value

Free Consultations make a great bonus item. If you're good at what you do (which you should be if you are selling it), you can offer a FREE Consultation along with your packages at a value of anywhere between $100 - $1000 an hour or more depending on your expertise and your industry.

The beauty of free consultations is that rarely do more than 10% of your customers ever use them. So you don't have to afraid of being overwhelmed by too many requests for your time.

The consultation you include won't cost you a penny...and the majority of your customers will never take advantage of it. The ones who do though will be getting a wonderful value for their money!

- Special Warning -

Don't just include anything as a bonus with your product. It has also been proven that including an item nobody wants can actually decrease response to your overall offer.

The real way to pick a good bonus is to decide if you could sell the bonus on it's own. Are people willing to buy the bonus or bonuses even if there isn't a main product attached.

If so, then you're right on track for increasing your sales exponentially.

_________________________________

Terry Dean's Brand New Free Book, "10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!" Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available...Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof:
http://www.bizpromo.com

Just got word from my Japaneese publisher that Unleash the Marketing & Publishing Power of RSS is scheduled to be released in Japan in print end of July.

It's great to finally go international:)

Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly.

I can't believe how many times I've postoped it already. Actually, I'm quite ashamed of it.

But, I do believe it will be worth the wait.

I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books.

Geoff, thanks for the extra motivation to help me finish the 2007 edition:)

While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well.

So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won't go into the details of the acquisition, as you can read more about it at the FeedBurner blog and just by following the news at Google News.

Here, we'll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:)

In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc.

Although you could already do all of this with RSS, it required some tinkering.

But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data.

With RSS Metrics being integrated directly into Google Analytics (which I'm sure will happen very soon), marketers might finally start actually measuring their RSS feeds.

Means better RSS Marketing, finally.

Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I'm quite certain that RSS advertising will move the way of cost-per-click.

Means less revenues for RSS feed publishers, but better ROI for you, the advertiser.

RSS Advertising will finally reach the mainstream, utilizing Google's massive advertiser database.

Prices will go up, and RSS content monetization will again start becoming the talk at industry events.

On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising.

I love Pheedo, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what's in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service.

It's certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants.

Which would be a shame, especially considering the advancements in RSS Advertising developed by Pheedo.

Advertiser demand seems to be growing quicker than the inventory offered by Google.

The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price.

As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads.

This may either be science fiction or Google's actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking.

By introducing such targeting, integrating the metric and capabilities of all of their properties, Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards.

Things will get much more interesting ... and soon.

If I were an ad agency, I'd start developing a targeting department, focusing on targeted media buying.

Just got a notice from Amazon (thank you) that they soft-launched RSS feeds for tags.

But first, how do their tags actually work?

The good part is that Amazon now added RSS capabilities to their tags, available through most tag pages.

More information here.

An excellent RSS e-commerce application from Amazon!

In part 3 of the RSS interview with Greg Reinacker of NewsGator find out how Enterprise RSS makes information management easier within a corporation.

Click here to listen to the interview [MP3; 13 min.]

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